Why doesn’t Apple just make a flat panel LCD HDTV with the funtionality of Apple TV built in. I figure if they can make an iMac and hide a whole computer behind a monitor then fitting the hardware of the Apple TV into a 32”, 42”, and 50” LCD HDTV is completely possible. Imagine an HDTV (1080p) with built in Apple TV, wireless N, and add DVR functionality. Apple could sell a lot of HDTV’s especially if the price was $300-500 above a normal LCD HDTV. Apple wants to be in a lot living rooms and the core of any entertainment system is the HDTV display. So why not start there.